First of all, conditions for the current attitude of people living in the cities date back to the nineteenth century. According to Richard Sennett, an American sociologist, it was during this period that the values of an intimate society had their origin. The society of the nineteenth-century metropolises, described in the publication "The Fall of Public Man" as a result of the spreading capitalism and secular faith, turned away from public life, seeking basic values in interpersonal relations, but among families and relatives.2
The situation of the society led to the disappearance of the need or even fear of expressing views on the forum, making public life an occasional duty. Man began to raise the value of nurturing relations with his loved ones and his own development beyond public life and community thinking. An interesting factor influencing this transformation was the element of improving the quality of travel.
// Thanks to the revolution in the way of moving, distances in space ceased to matter, and more importantly - overcoming them became convenient. Sennett wrote: "the more comfortable the body was in motion, the more it cut off from the human group, wandered alone and in silence." 3
Sennet's insights on the transformations of Western culture help to better understand the aspirations of the modern consumer world. The cult of the individual, passive participation in social life and warmth in relations with relatives are factors that indicate why in the present we have so unreflectively arranged a private space in social media. It can be easily modified and personalized, we use it to create our silhouette, relationships and involvement in virtual social life, without moving from the place. In today's world, life is largely happening in virtual space. Starting with monitoring of personal biological cycles, such as sleep or heart rhythm, through participation in the life of local communities, ending up with access to global communication. Smartphones, which are a knowledge store, are able to navigate and have unlimited possibilities in improving our lives, escalate our bodies and minds, bringing people closer to the cyborg (from the cybernetic organism). The universality of smartphones and their use as a tool for living in cities, communities and the ever-expanding network is undoubtedly a turning point in the development of civilization.